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דרוש קופירייטר Digital Content Marketing Manager

Digital Content Marketing Manager | TeleMessage | 06/03/2014
אזור: פתח תקוה והסביבה
איש קשר: Guy Levit
תחום:

Content creation for website and digital campaigns, promotions of marketing programs designed to maximize lead generaion

פרטים נוספים:

The ideal candidate is a native English speaker, who loves to write content in all its forms: website, blogs, datasheets, case studies and technical documentation. Previous marketing experience in SaaS or B2B marketing, with an emphasis on lead generation and content marketing is an advantage.
The candidate must be a motivated self-starter, have technology understanding, analytical capabilities to assist generating and qualifying leads, and execute digital marketing campaigns.

Our goal is to significantly increase pipeline volume, velocity, and conversion rates to achieve our revenue objectives. The ideal candidate will be comfortable in a fluid start-up environment and will bring and an energetic, fun, and creative approach to their work.

Responsibilities:
• Write and promote content (copy write, website, eBooks, white papers, blog posts, demo scripts, seminars, datasheets, case studies and technical documentation) to consistently grow our inbound lead generation program
• Write and deploy email newsletter and grow overall audience using email marketing best practices
• Implement lead generation plans including web and email campaigns, lead nurturing leads into sales-ready opportunities to achieve lead and pipeline goals.
• Social media – be responsible for Facebook, Twitter, LinkedIn, Google+ company pages

Other role activities:
• Collaborate with teams and executives to ensure lead generation initiatives meet sales team needs
• Assist in web campaign marketing activities (SEO, PPC, website, landing pages and social media)
• Assist in digital marketing effectiveness (impressions, conversion rates, open rates, click rates, lead to opportunity and opportunity to close rates, etc.)
• Participate in nurturing programs for Salesforce CRM and marketing automation platforms to be implemented in the future.
• Provide key metric reports

Requirements:
• Excellent English verbal and written skills – Native speaker level
• Minimum 1 years of Marketing experience in SaaS or B2B marketing
• Bachelor’s degree
• Strong organization, planning and project management skills; ability to prioritize tasks for both self and team to meet business requirements and deadlines
• Ability to communicate effectively to a wide variety of audiences and across different mediums as well as communicating complex material to a non-technical audience
• Ability to assimilate new information, technologies, and procedures

Advantages:
• Past email marketing experience
• Proficiency in marketing automation software and CRM experience (Salesforce)
• Knowledge of search engine trends and web design best practices
• Experience with WordPress and graphic design
• Experience in Search Engine Optimization (SEO) and Pay Per Click (PPC)

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